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Wine Consumers Read, Senior Project, Help!!

Posted by kwarren23 (My Page) on
Wed, Jan 16, 08 at 16:34

Hi! My name is Kyle Warren and I am a student at cal poly state university. I am currently working on a marketing project to determine what features and services wine consumers look for in personal wine storage facilities.(wine Lockers). If you could please go to the link below and fill out the survey it would be really appreciated. It only takes a minute or two. Thank you so much!!
Regards,
Kyle
Storage Survey: http://www.createsurvey.com/c/62176-YTeSIT/


Follow-Up Postings:

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RE: Wine Consumers Read, Senior Project, Help!!

Interesting post. You should put it on some of the wine bulletin boards like Wine Spectator and Mark Squires and Robin Garr's board. But you didn't ask clear enough questions. For example, everyone would want to pay one dollar a month to store hundreds of cases. You might want to rephrase that question - how much would you pay monthly to store a case?

Also, a lot of people want direct delivery to their storage from wineries and stores. So you might ask if they want to be notified on delivery arrival and if they want the delivery checked. Those services will be extra, but if you bought futures and they come several years later, you want to be sure that all the bottles are there, not leaking, etc.

And temperature is critical. The cooling and backup cooling system are concerns, as is the ability of the recieving dock to notify you if the wine is actually warm when it arrives. I wouldn't want a delivery from an unrefrigerated truck in August.

And handling charges are important. Do you want to be able to get a bottle(s) a month or year for no charge, or will you be happy to pay a fee every time you take out a bottle. And if you want deliveries, what kind of advance notice and what kind of fee will you be willing to pay?

But geography is most important in your survey and you didn't ask about it.

In NYC, where I live, people will pay for every service because if you don't have a car, traveling around or out of the city for a bottle is a waste of your day. Somewhere like Indianapolis, it is a different story - you tend to be driving anyway. So you should tailor your questions to the site you are considering, or ask people to ID where they are answering from because the responses will be meaningless if they address questions that are of no concern in your area.

That means in Chicago and NYC, having a doorman take delivery for you might be important, but in places without high rises, that will not be an issue.

Anyway, best of luck. My storage facility shut down last summer, and I think there's a market in places like NYC and Chicago.


 
 

 

 


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