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joyfulguy

Careful evaluation needed re After-Christmas Sales

joyfulguy
17 years ago

In an editorial discussion about news on the radio this morning they said that there has been a major increase in the use of gift certificates/gift cards in recent years, especially this year.

As the amount of their pre-Christmas business has expanded substantially in this sector, the merchants are happy to have the money in hand, with the merchandise still on hand to be viewed by potential customers right up until Christmas itself.

However - as there is a large amount of value out there stored in cards which they have issued, they do not want to part with too much merchandise in exchange for all of those dollars, after Christmas when people come in seeking merchandise.

So, though they do the same advertising with regard to the blowouts and huge savings to be had in after-Christmas sales, there are far fewer items so offered.

So it is more important that customers evaluate prices carefully when attending those sales, to see whether the items that they are seeking really are being sold at reduced price.

As always - it's "Buyer Beware!".

They also said that only about 2/3 of such certificates/cards have been redeemed after three months.

That makes retailers happy, as well - they have the money ...

... and they still have the stock in hand.

That looks like a win-win situation, wouldn't you say?

Hope you are having a good time getting all of the loose ends tied up before the year ends.

Next year is the year that you're going to get serious about making those francs/lira/dollars/escudos/yen work harder - for you, rather than the guys that you lend them to, right?

Right!

I hope that you all have a happy, healthy, prosperous New Year.

ole joyful

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