Guerilla marketing
weedyacres
11 years ago
Our house went on the market 2 weeks ago, priced at about the 90th percentile of local homes. Our local parade of homes is coming up next weekend (lasts a week with weekends on either end). There are typically a few higher-end homes in a golf course subdivision up the street from us, ensuring a good flow of traffic. We were hoping that would build awareness for us.
But the list just came out and there's nothing in that subdivision this year. So our great hopes of high traffic are out the window.
We had another idea that I wanted to bounce of you good folks here. There is a high-end subdivision to the northwest of us. We are considering having an open house on Saturday concurrent with the POH hours, and putting some signs in front of the high-end subdivision directing traffic to our open house. It would also give us an excuse to email the list of local realtors again, inviting them to the open house (no free food this time, though :-))
My reservations: I don't really relish the thought of lots of people tramping through our house that are looky-loos (but there is the off chance that they'd know someone...). I don't know if it would attract a lot of traffic, but when we've been touring POH houses and there are neighborhood houses with open houses we've looked at them too.
Thoughts? Any other ideas on how to use the POH to generate traffic and exposure? I suppose we could stand outside a POH handing out flyers about our house. :-)
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weedyacresOriginal Author
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