Lead.

Thanks, christophern. I'll pay the price for health's sake, but I sure wish I knew the best available option these days.

The most durable option out there now (with the new VOC laws in effect in most states,which takes most oils out of play) would be Ben Moore Top of the line Matte finish(imo)

I would also look at Fine Paints of Europe.

Hello Atlanta,
IMO, C2 is one of the top durability choices. They've used the best of everything to formulate this line...

* The best binders & resins available to a latex,
* The most Ti02/other pigments they could fit in each base,
* And, one of the best colorant-systems out there. This enables very complex colors to be reached with very little fade. Even "near-whites" can have 6 colorants used.
* Check out www.C2color.com for dealer locations/info.
* Prices are typically in the $40's/gal.

Have a good one!
Faron

Benjamin Moore is pretty durable and goes on so easy.

Good suggestions and I'm checking them all out. I've used Benjamin Moore's Pristine EcoSpec eggshell in a bath before and it's looking great, but it's only been 2-3 years, so it's hard to tell what'll happen in time.

Unfortunately, I don't have years to decide. I'm thinking that the old truism about getting what you pay for just might be right.