If you intend to use the standard plug, the general expectation is that the socket is controlled by a simple on/off switch and not dimmed.
One possible solution is that the romex exits the wall and is connected to the LED power cord in a small junction box like that used by the eW profile.

Ok. Thanks, so if using a dimmer I need them direct wired.

Does everything else look good? Lumens? The LEDs seem to be close together so maybe no spotlights? 3 year warranty looks good.

They are inexpensive....that sort of makes me nervous. Other LED strips are $100-200.00. I know there are separate pieces to buy, but they seem to be a good price. What do you think?

Thanks, Peke

There will be tiny beads of light.

I couldn't see whether they are UL approved. I did find some of their low voltage that were UL approved.

Tiny beads of light compared to eW Phillips? eW are much bigger beads of light or different?

I am also wondering what the light looks like over a shiny countertop.

Peke

The eW has a diffuser which helps reduce the appearance of beads.

David, I found another ucl. Tresco Lighting products. It is called a stick light. I will try to put the link here. It is likable, led light but doesn't say dimmable or hoe it connects to power. I guess it is low voltage.

Here is a link that might be useful: tresco stick lights

Tresco Sticklight: 22" Single Stick LED, 5000K, Nickel.

Pretty high Kelvin rating, Peke: will be very bright LED. Hard on the eyes perhaps as ucl. Also, no clear spec sheet attached. I'd shy away and keep looking.

Have you checked Lowe's Utilitech? They have a low profile direct wire, decent diffusion, good sizes, and reasonable price. They are off, low, high. NOT dimmable, but a Lowe's lighting man told me Utilitech on a dimmer may be soon out in Lowes. I hope so as I'm looking for direct wire low profile dimmable too.

Also, look at Kichler's low profile (0.5 inch) low voltage LED which can be connected via direct wire romex with power supply in junction box I've been told. They can be dimmed. I think they are 3000 Kelvin. Don't know if diffuser comes with.

I guess they would be like headlights in my kitchen. LOL
Thanks for the info on utilitech. Hope them get them out soon.

Just of note, Peke. Utilitech Pro is now available: profile is 1 inch some, and is fully dimmable. Our local Lowes no longer carries the reasonably priced non-dimmable LED bars as they are discontinued.