See: "maps.thefullwiki.org/Laundry_detergent";

Near the bottom of the interesting article:

"The name "Ultra" is not brand specific and many private label store brands use it in their product name. Stores such as Wal-Martmarker, Costco, Sam's Club, Smart & Final, Sears, Walgreens, Longs Drugs, Albertsons, Lucky, and Stater Bros. sell an "Ultra" detergent. They are all manufactured by the same company, Huish Detergents. CVS/pharmacy also sells a private label "Ultra" laundry detergent, but it is not manufactured by Huish Detergents. Sears detergent is made by DeSoto."

DeSoto also makes the CVS? or another unknown mfg? Will have to check it out again as I thought I had looked for the mfg or whatever on the box; probably will need to see if I can find "DeSoto" somewhere.

If the CVS stuff is made by DeSoto, that will be definitely nice.