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Seventh Generation on Optical Brighteners

Posted by livebetter (My Page) on
Thu, Oct 21, 10 at 10:24

I watched this video today and thought the information was interesting. I thought some on the forum might find it interesting too.

I know a fair bit about OBs but learned a few new things.

"Optical brighteners are synthetic chemicals that make fabrics appear to glow in the presence of ultraviolet light. They don't have anything to do with getting things clean - they're only added to detergents to make us think our laundry is brighter and whiter than it really is.

Designed to intentionally remain behind on our clothes and linens, optical brighteners rub off on our skin where they can cause a reaction that looks like sunburn.

They're no fun for the environment either. Optical brighteners washed down our drains frequently survive wastewater treatment and escape into our lakes, rivers, and streams. Once there, they don't completely biodegrade and instead accumulate in fish."

Here is a link that might be useful: Seventh Generation - Say No to the Glow


Follow-Up Postings:

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RE: Seventh Generation on Optical Brighteners

Here is the ingredients list from SeventhGeneration.com:

Natural Powdered Laundry:

  • SODIUM CARBONATE
  • SODIUM BICARBONATE
  • SODIUM CITRATE
  • SODIUM SILICATE
  • ZEOLITES
  • FATTY ALCOHOL ETHOXYLATE
  • POLYGLUCOSE
  • MAGNESIUM SULFATE
  • SODIUM SULFATE
  • SODIUM CHLORIDE
  • SODIUM PERCARBONATE
  • CARBOXYMETHYL INULIN
  • CARBOXYMETHYL CELLULOSE
  • PROTEASE
  • CELLULASE
  • OLEIC ACID
  • ESSENTIAL OILS
  • BOTANICAL EXTRACTS
    • CITRUS AURANTIUM AMARA (PETITGRAIN BIGARADE SUR FLEURS), CITRUS AURANTIUM DULCIS (BLOOD ORANGE), CITRUS AURANTIUM BERGAMIA (BERGAMOT), MYRISTICA FRAGRANS (NUTMEG)


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RE: Seventh Generation on Optical Brighteners

Is that list of ingredients good or bad :) ?

I would really like to know!


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RE: Seventh Generation on Optical Brighteners

Here's an expanded explanation of ingredients. I think as far as detergents go ... this one is fine. Laundry has to get clean and it's going to take more than water to accomplish the task :)

Sodium carbonate, sodium bicarbonate, sodium citrate, sodium silicate and zeolites (water softeners and alkalinity builders), fatty alcohol ethoxylate and polyglucose (coconut and corn-derived cleaning agents), magnesium sulfate, sodium sulfate and sodium chloride (performance enhancers), sodium percarbonate (non-chlorine bleach), carboxymethyl inulin and carboxymethyl cellulose (antiredeposition agents), protease and cellulase (non-animal derived enzymes), oleic acid (plant-derived anti-foaming agents), essential oils and botanical extracts* (citrus aurantium amara (petitgrain bigarade sur fleurs), citrus aurantium dulcis (blood orange), citrus aurantium bergamia (bergamot), myristica fragrans (nutmeg)). *D-limonene is a naturally occurring component of these ingredients.

Here is a link that might be useful: ingredients


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