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lclochner

looking for consumers for article on high-efficiency washers

LCLochner
9 years ago

Hi, everyone. I am working on a story about how detergent makers are suffering as more consumers switch to high-efficiency washers and no longer use too much detergent for their loads. It sounds like this is depressing detergent sales. I would like to include comments from HE machine users about their experiences. A couple of questions: do you use regular detergent in your HE washers, or detergent specifically for HE machines? Also, are you more careful about using the proper amount in your HE machine because of concerns about the warranty? If anyone would like to discuss this, my contact info is below. Thanks and best, Lauren

Lauren Coleman-Lochner
Consumer/Retail Reporter
Bloomberg News
Bloomberg Businessweek
731 Lexington Ave.
New York, NY 10022
+1-212-617-4673
llochner@bloomberg.net

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