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Seventh Generation fired Jeffrey Hollender?

Posted by livebetter (My Page) on
Wed, Aug 10, 11 at 14:38

I must really be behind the times. I was doing some reading last night on the Net and came across a few articles about Jeffrey Hollender (founder and, what I thought was, CEO of Seventh Generation).

Turns out he was fired in Fall 2010 by the board of directors. Wow ... he's quite an interesting guy with quite "good" intentions.

Anyway, some interesting reading if anyone is so inclined.

I wonder what the future holds for Seventh Generation?? Sad really.

A quote from one article got me thinking:

"Seventh Generation was never a sustainable brand, not even close. I struggle to find any truly sustainable brand, though I continue to look. The problem is that we’ve confused less bad with good. The fact that we make chlorine free paper towels with 100% post consumer waste doesn’t make the product good- it’s just less bad….

[Climate change is coming faster than we can imagine] All we’ve been able to do is tap lightly on the breaks of the car that is hurling towards the wall."

I hear comments from people all the time about this ingredient or that ingredient in "green" products not being truly green. No one said "green" was perfect. Like Jeffrey says, "it's less bad".

Here is a link that might be useful: Inside Seventh Generation's Firing of Founder Jeffrey Hollender

Follow-Up Postings:

RE: Seventh Generation fired Jeffrey Hollender?

Since "less bad" isn't always so great, I'll stick with my "more good" detergents. LOL

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