Nice

and that matters, why?

anyone know when and if Electrolux will bring out a new washer? There was talk about it a while back, but it seems to have died out. How about Chris Polk, is he still talking to anyone about Lux's washers?

They brought out a new compact front loader, and I think they'll be coming out with a top loader stack. They are not coming out with new full size front loaders.

@spicy 19,

Because it is branding, and public recognition. Companies spend a fortune (and I do mean a helluva lot of money) on company logos and there is substantial history on logos done by famous designers that have been worldwide icons for decades. It truly matters.

i seriously doubt the average person lays awake at night thinking about new logos (well, I'll make an exception for the Apple-lovers). So, in YOUR opinion, new logos "truly matter". Right. Maybe the bigwigs at Electrolux care. I doubt anyone outside of their corporate offices gives a flying RA.

@spicy19,

You're correct, they do not lose sleep over it, but it does influence their life. If you want to learn more, checkout the history of Raymond Loewy for starters.

I was interested in seeing the new logo :) I care about graphic history. I liked seeing the video of the transformation of the logo over the years. Not everything is interesting to everyone, at least that is true for me.

just looked up Raymond Loewy, wow, very influential.

Gee how my grand parents loved those electrolux vacuums. Not sure why, I used it a few times doing chores at the cottage and hated it although I was just a kid.