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alisande_gw

Whatever happened to "truth in advertising"?

alisande
9 years ago

"Truth in advertising" was commonly heard when I was young. When I worked for Lever Brothers I was friends with the man in charge of their TV commercials, and he told me how his team watched the productions like a hawk to make sure everything was 100% honest.

Well, that seems to have gone down the tubes. In magazines, most mascara ads show pictures of false eyelashes. Models featured in ads for beauty products are airbrushed to the max. Anti-aging product ads use models in the twenties, and even they are airbrushed. It's bizarre.

On TV commercials, we have all those sincere-sounding actors telling us about their various ailments and pills we should take.

Did the laws change? Or does the FTC no longer care as long as an advertiser doesn't make false claims about a product?

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