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The Kitchen Table

When advertising "aging and wrinkle" cream WHY.....

11 years ago

do they use models that are young and don't have wrinkles yet. I just don't understand it. The models they use look in their 20's whey not use women that are age appropriate.

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Comments (10)

Jasdip
11 years ago
That has always been an issue with me. Same as using slim models to show you what not to wear if you are overweight, or have heavy thighs, arms, etc. Everyone is young. They need to get some honest-to-goodness real people.
wildchild
11 years ago
Because age and wrinkle creams don't work. If they used 40/50 somethings they would have to brush out the crows feet and lines in the after picture. This way they just have to take a shot in really bad angle and light for the before pic and one in good light for the after. After all everyone knows cameras don't lie. *snort*
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emma
11 years ago
I wonder WHY anyone buys them.
LuAnn_in_PA
11 years ago
"Because age and wrinkle creams don't work."

Yep - that's WHY!
chloecat
11 years ago
Exactly. Those creams don't work. Aging is a privilege denied to so many people. Enjoy it. You've earned the lines and wrinkles.
bee0hio
11 years ago
Aging is a privilege denied to so many people. Enjoy it. You've earned the lines and wrinkles.

What a profound statement. A really terrific thing to keep in mind.
Our culture surely doesn't embrace it tho, do they?
alisande
11 years ago
The whole "truth in advertising" thing bothers me sometimes. When I worked for Lever Brothers back in the 1960s we had to be very careful not to present anything the slightest bit misleading in advertising. That sort of thing was monitored closely.

What happened to those rules, I have no idea. Now we have Photoshop, and airbrushing, and ads are filled with people who look like they're made of plastic, with Barbie Doll bodies to match. And have you noticed the mascara ads? Most of those eyelashes couldn't possibly be real!
schoolhouse_gw
11 years ago
I used to think the same thing, then I decided that the perhaps the ads suggest using the creams while you are young to help ward off the wrinkles at age 50. ha.
emma
11 years ago
I am 75 and every day I think of how fortunate I am to have reached this age without anything but discomfort, wrinkles and straw for hair, when others around me are sick or dying. I live in a patio development and so many of the home owners have died or gone to care homes.
SunnyDJ
11 years ago
I'm also 75 and I also think how fortunate I am, especially when you pick up the paper and read the obits......

I have to laugh or wonder, when they advertise a treatment for getting rid of the double chin etc., and they have side by side pictures of the same woman...Of course in the before, the woman is shown, holding her head in such a way, she has a triple chin but in the after, there she is with a smile that looks like she's hurting from holding up that chin (that isn't supposed to be there any longer)......
I think at this age, I've earned every grey hair, the wrinkles and all the extra bumps.....I've been on a long trip and some of the roads weren't paved too well.......

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