Do you want it to match, or coordinate? Those can mean two very different things.

Matching might be hard - you can find inexpensive white subway tiles just about everywhere nowadays. I'd suggest grabbing a bunch of samples and viewing them in your kitchen and up against the counter tops and cabinets.

I have dove white cabinets but my backsplash coordinates with my granite. I used Grascia Rixi in cream.

Everything will depend on how much natural light you have as well as the lighting you install.

So, there really won't be a stock answer. I agree with the above poster, start getting samples and view them throughout the day. No light on, lights on during the day and lights on at night.