It's called red body tile. I have the Adex in my bathroom. I've been very happy with it. The red body shows ever so slightly with white grout -- but it's hardly noticeable. Was thinking the other day it's perfect white tile if you're doing with darker grout, as many do.

If you use an epoxy grout colorant on the cut edge before you set the tile, it won't show at all and isn't a problem.

There is a wealth of information here. Thanks so much to the both of you.

So, to make sure I am understanding correctly, the epoxy grout colorant "seals" the red color and instead kind of paints it to make it kind of whitish thus eliminating the red.

And, I should perhaps use a grout more on the gray side rather than a white anyway since this tile has a definite greenish/grey cast to it.

If the walls are not perfect, the red body can show slightly. Emphasis on slightly. Using a gray grout will eliminate the issue unless the tile is not perfectly level for some reason.

Here is a close up. This tile was done 10 years ago btw.

I can't see any red at all. It looks perfect to me. Thanks for posting the photo!