| (forgot to mention that that page is not the ranking page I mentioned) Hi Quirky !! I was probably 50% of the way to realization about the mad dash that companies make for search engine results - and I think a lot of webmasters let people remain in tha frame of mind. Understanding the fantasy, finally "clicked" for me after moving down to southern Oregon for a while. Our address is for Jacksonville, and old mining town. So while I was reading some history about its gold rush, and looking in the museum, I also happened to have seen several History Channel shows about other gold rushes in the US like in California and Alaska. That's what helped me to recognize that the top search engine results - at least in a big city - are limited resources, just like gold was. Hey, we are ready to move north again, and our house is on the market - but that's one of the things I gained from this area; as well as the hiking of course (including the Bigfoot trap in the woods, 20 minutes away). | 
