Also, what bothered me most was the ethics of this company. I really feel like they deliberately promote this chair with an extremely low advertised price to get you into the store and then after you have decided to purchase it and only then, they hit you with the $100. delivery charge and another $100. 'protection' plan. They also charged extra for different colors. The advertised chair was only the low price if you got the celery green color. If you wanted the same fabric but red, cream, or khaki it would be $89. more. Jennifer is my competitor, they've definitely taken money out of my pocket, and I wish they weren't in my market. However, from what you've said there is nothing wrong with their ethics in this case. Unethical means you are being lied to or cheated. If you went to WalMart or Best Buy and bought a $400 TV, that only comes with a 90 day or one year warranty. Want the extended warranty? Guess what, you pay extra for that, probably $100 too. Heck, if you buy a $4000 top of the line Sony TV, you STILL only get a one year warranty. In my opinion, for $4000, that thing should last FOREVER. So is that really so different from paying for a warranty on a chair? Think of it... a TV has no moving parts, millions are produced so the defect rate is incredibly small, and it gets used exactly the same in every house. Its on or off. A chair with moving parts however is very different. They don't know if its being used by someone who weight 150 lbs, 195 lbs, or 275 lbs. They don't know if you sit on it or throw yourself into it. They don't know if its used a few hours a week or 6 hours each day. And if a 275 lb man uses it for 6 hours a day it won't last anywhere near as long. Delivery we've talked about. I don't know where you live, but here with gas at $3.00 a gallon and a skyrocketing cost of living (rising rents, insurance, etc), even bad help is expensive. Charging extra for different colors? I'd have to see the ad to tell if its bait and switch. Did the ad say recliner choice of colors for $399? Or did it say from $399? If it said from $399, that's not unethical. You may not like it, but again, unethical means you are being lied to or cheated. And you can buy a cheap recliner at plenty of other stores.

I got an email from SL, and the redirect URL looks like this: http://www.ballarddesigns.com/?storeId=10052&catalogId=10551&SourceCode=SL2EM13&redirect=y It will give you a 15% discount at checkout, even if it doesn't indicate that before for the curtains. I just tried it, and it worked. Or you could try what looks like the code SL2EM13

Thank you! I've had 2 rugs in my cart so now I placed the order. FYI they have free shipping on rugs now so it's a great time to buy!

Just to be clear, definitionally, what you're dealing with is a price minimum, which is set by contract between the appliance store and the manufacturer, not a price control. This isn't collusion between some stores to keep the price up artificially or undercut the standard price to force other players out of business, which would be illegal.. It's a level playing field because all the stores have to adhere to the same contractual minimum. While I was shopping for my kitchen, I did find variations of a few hundred dollars above the price floor, between different sellers. Most appliance stores will give a builders/designers discount to the trade. Many will allow the builder to give his license number but have you do the actual transaction and get the discount. This makes things more convenient all around.