Quote: "Obviously $70 is way above their cost or they couldn't sell a sofa for $1100."
Your so right, Rowe isn't about building quality furniture and that the stores salesman was only interested in selling a sofa. He's not making any commission on selling fabric.
The fact is where Rowe buys their fabrics from is pretty much privileged information, only a few associates in purchasing has this information. They buy from a wide variety of fabric mills, mostly imported. Pattern numbers usually always changed at the manufacturers level from the mills numbers.
If you really want this fabric, purchase a yard of it, then cut into swatches and send to as many online and local fabric outlets as you can find.