I am guessing you are talking about the Allure Ultra?

I have used the old version of Allure many times and love it. We are doing a bathroom now and I plan on using some of the travertine look Allure Ultra. Then I am planning on using one of the wood styles for the living room. When I was in HD last week the merchandisers were in looks like they are bringing in a lot more colors to the stores.

A sample piece I picked up off their cart looks very durable. I tried scratching it with a letter open and could not.

We are looking at the same type of product for a basement remodel- probably either Allure/Konecto, or Armstrong Luxe Plank since we are leaning towards DIY. I've found some good information doing searches on this forum- try "Allure" or "Konecto" or "vinyl plank", there are an array of responses from folks who have installed vinyl plank, with varying results. Good luck!