I noticed that too and got kind of excited because back in the day here at GW several paint fans liked their Devine brand and I remember feeling bummed there were no close distributors in my area (it was very regional). I haven't been in the local Target store to check it out yet. Plus the way paint brands are bought/sold/changed it might be different than the old Devine, but I'd still try a sample!

Well I guess that was before my Target time because I am a big fan of Target but I have no recall of them carrying paints. ( I am in NJ and we have only had target for about 10 years I think?15? don't know).
It made sense to me that they should have paint and such with all their great home items.

Just checked..I'm in Maryland and they have it in tomorrow's ad. The wallpaper is peel and stick. I got rid of the last of my wallpaper a few years ago and vowed never go use it again...but peel and stick might be fun to try. Wonder who makes the paint.

Devine is a Portland, OR paint company. The paint has been available here in Portland for some time. I've used it twice. The colors were rich and the paint thick, but overall, I really didn't like it. I didn't get very good coverage and it was streaky for me. It was quite a few years ago though, and I've since repainted those rooms.

Back in the 80s Target carried Glidden paint, very convenient and inexpensive for us dorm and first apartment kids.

I happened to see this thread right before a trip to my local Target today (NC). They have it at my store too! The paint colors are obviously very limited and I didn't check if there were different finish options (satin, gloss etc). The wallpaper is really cute, but my husband would throw me out of the house if I tried to wallpaper. I will keep it in mind for small projects, though.

I've used Devine paint in several rooms in my house and really like it.

Devine was exclusive to Oregon and Washington through Miller Paints.
Valspar pulled the licensing agreement back .
Now I guess it will be everywhere.