I was hoping to get some ideas on how to add valuable content that a cookware shopper really wants to see. Yes, I know that the price is what really matters but what types of description details are important? Like, dishwasher friendly, environmentally safe, etc... Or is the average cookware shopper fairly informed and just wants to get down to business. I have two websites I am trying to develop (great deals on cookware, BTW) www.bbonlineenterprises.com and www.babswarehouse.com. I want to make the sites more user friendly and attractive to cookware shoppers. Any advice would be appreciated.