Why Benjamin Moore???
Hubby and I are remodeling large portions of a new house we purchased 3 months ago. He's a big DIY'er, very budget-conscious and unwilling to pay anyone to do a job he could do himself, and definitely unwilling to pay for a name brand.
He removed the popcorn ceiling, tore down some walls, built some new ones, took out a lowered ceiling in kitchen with funky soffits. The one thing he did hire out was the drywall and new texturing of ceiling. However, when he went to buy paint for the ceiling he started at one of the name brand stores (SW) and was appalled at what they would charge him just for the primer. So he ultimately bought it at a big box store, the generic flat ceiling white, cheapest available I'm sure ;P He is convinced that the name brands are just there to make people spend more money. Well, he was up there working and texted me (we aren't living in the house currently) a couple weeks ago saying the ceiling looked awful and he'd have to repaint it. And yeah, it really does look terrible. lol.
The good news is I kind of wanted to match the ceiling to the trim and the cabinets in the kitchen. I'm planning for a creamy white and don't want a stark white ceiling and trim to look weird. So, I'm headed to the hardware store to pick up some samples of soft white Benjamin Moore paints, since those seem to be what I see mentioned *everywhere*. I mean, seriously, here and on Houzz, it seems like every.single.photo. references BM in the paint color choices.
I've googled it, but can't seem to figure it out. WHY is Benjamin Moore sooooo popular?? Help me convince my husband it will be worth it to spend more. We will be (re)painting all the ceilings, as well as the trim and kitchen cabinets. So I'm a little scared to see how much it will cost! Is it just the color choices? That doesn't seem to be the case... are there other brands or store brands that I can buy to save money but get a comparable final look and quality?