Help! Which agent? WWYD?
Uggh. We are shopping for a new sellers agent for a family country home (rural fully renovated antique 3 BR, 2BA, 5 acres, potential horse/small farm) after 8 months on market and about as many showings. Former agent did pretty much nothing but put up a lackluster listing on MLS. Long story there, not worth telling. We've narrowed the prospects to three (apologies in advance for the labeling; don't usually button-hole people, but appeal to the market for our home may be important?):
Agent 1: Has sold two homes in the neighborhood this year. Knows everybody in the area, going back ~25 years. Mature, experienced, approachably professional, boiled-wool jacket and wellies type. Local office of national company, 42 associates, three other offices within 50 miles. Average to better website, average mktg/ad push on internet, print. Long list of comps pointed at our area and niche market to which our property could be marketed. Would like the listing, came twice to view and to present, but not pushing hard for it. Assists only at second showing. Proposed price 77-80% of our former asking price.
Agent 2: Has brought two clients to see our home when it previously listed. Knows everybody in the niche market ~10 years,average to good networking among generalized agencies. Younger, outwardly friendly, little bit of an edge, ski/horse type. Small local specialty agency, 6 agents. Outstanding website, excellent mktg/ad push on internet, print in niche market; all the basics in generalized market. Came once to review and present basic marketing muscle, wants the listing, but has not scheduled a pricing/marketing proposal. Assists showings "sometimes." Didn't seem to think our former pricing was a barrier, but might come down "a little."
Agent 3: Highly recommended by a successful appraiser in the area. Younger, personable, friendly, earnest business professional/Eddie Bauer type. Highly focused on packaging the property to sell. Sold appraiser's home in two weeks last year in a higher-end, nearby town. Has not done much in the immediate area. Moved two months ago from a closing agency to local office of a national company, 200 sales associates. Weaker than average website, mktg/ad push on internet, print. Comps a little lacking in local targeting, niche. Sharp enough to notice that all sales in our town and surrounding towns are coming in at a consistent percentage above recent town assessments. Came twice, called several times, really really wants this listing. Will assist showings if we want her to and it works for buyers' agent. We're pretty sure she'd work her tail off in general. Proposed price 92-94% of our former asking price.
What would you do?