How much should I charge to Embroider things?

cleomMarch 13, 2010

I am starting a new business out of my home and I am having trouble with pricing. I know a lot of places charger per stitch, but I am trying to come up with a dollar amount per design. For instance...for a 3 letter monogram, a single initial, name up to 10 characters. Is there some rule of thumb?? (Assume these desings are up to 4 inchs in size). If I take the same designs up to a 5 x 7 hoop?? Please help. Thanks!!!!!

Thank you for reporting this comment. Undo
gazaah

I went through the same thing!
My first paid project was doing the aprons for a diner down the street. So, for 15 aprons I offered no set up fee--that's what was super expensive for the business owner, 90 dollars to get her logo digitized, MORE if she wanted text added to the logo. The price per embroidery wasn't too different. Since it was my first big job I charged less than I do now, I only charged a measly $6 an apron, since I didn't know how reliably I could line up the design on the apron pockets. But, that was $90 for and hour and a half of work and only about $5 dollars of overhead worth of backing, thread, and electricity. Half an hour to digitize and test run a sample on cheap fabric, then I traded the sample for a box of aprons and ran the aprons while watching TV. So, yeah, I probably undersold the product, but it was worth it to guarantee the deal, since now if people ask about my work I can tell them to go eat at the diner and see for themselves!
After that I've been charging based on the number of colors, the size, and whether it's a specialty gift embroidery or a short run. For a one or two item embroidery for a special gift, people will pay a lot more per embroidery than for a "short run" run project. So charging differently for short run and "specialty gifts" is probably a good idea.
Where you live affects price. If I was still in Seattle I'd charge $30 per monogram or text embroidery, but here I have to charge $15, then charge more for designs and such.

I think the biggest thing is to charge a price that makes it "worth it" for you. If you feel that pinning hoopless designs and changing colors is a big pain in the butt, then charge an amount that makes you feel its worth your time! If I charge $30 here I don't get many customers, but I do still get customers, my machine pays for its own supplies, and I feel excited and happy to do the job. The $15 dollar embroideries are kind of painful, but I like getting practice so I do them anyway.

    Bookmark   April 6, 2010 at 11:46PM
Sign Up to comment
More Discussions
Brother PC8500 Memory Card
I recently acquired a Brother PC8500. As this is my...
Rschum6718
Husqvarna-Viking Designer 1 Software
Hi all, I have recently decided to try out the embroidery...
MaryPrim
Pfaff 5D software
Hello, I am purchasing a Pfaff 2140 machine at a local...
byrdgirl65
New to Machine Embroidery...Brother Innovis 4000D
Hi Everyone: I have just discovered this forum and...
SewReel
list of free design sites
Does anyone have a list of site that have free designs?...
crittersareme
People viewed this after searching for:
© 2015 Houzz Inc. Houzz® The new way to design your home™