High End Appliances at Best Buy - what's this all about?
So I walk into my local Best Buy yesterday, which is undergoing renovations but still open, to look for phone accessories. Mostly the store didn't look that different than it did before, at least to infrequent shoppers. Then I wandered into the appliance section, now in the back corner of the store.
They're now selling Miele, Asko, Thermador, Viking, Electrolux, higher-end Bosch stuff, and lots more. They used to not even bother much with separate cooktops and ovens. Now they have fancy cabinet layouts with pricey undercounter refrigerators and lots of induction cooktops, speed ovens, built-in coffeemakers, steam ovens, everything. Think they may be adding kitchen cabinets and design services as well.
What's going on here? It seems incongruous for a mass-market store like BB to be stocking this stuff - I mean even Expo and The Great Indoors couldn't survive selling high-end products in big-box stores. Perhaps with the failing of the last two, along with several smaller chains and boutique stores, the likes of Miele and Viking have no other place left to sell their wares and are getting desperate?