GE announces appliances for millennials
An article from the WP Post today
"The products are targeted toward first-time millennial home buyers, some of the 80 million Americans born after 1980 who are now investing in real estate. GE hopes that ArtistryÃ¯Â¿Â½s design, price and energy efficiency will click with the sensibilities of younger consumers....
The Artistry bottom-freezer refrigerator, gas range, electric range, dishwasher and over-the-range microwave have clean lines and basic features. "If you put yourself into the mind of a consumer buying their first home, most donÃ¯Â¿Â½t have a budget to redo all the cabinetry, but they want nice appliances with simple features," DeLuna says. "These products are meant to be very affordable."
DeLuna says GE made them available in only a white or black gloss finish to keep prices down. The brushed stainless knobs and handles have distinctive shapes, including horizontal handles on the fridge. The stove has old-fashioned analog clock instead of a digital one to provide a simple focal point, because the oven controls in this model were moved to the front. The GE logo has a bit of a retro feel.
The Artistry appliances will be available in September, according to a GE spokeswoman. The estimated retail prices: refrigerator $1,099; dishwasher $499; microwave $219; gas or electric range $599. The dishwasher and refrigerator are Energy Star-qualified. No washer or dryer is planned for the series, DeLuna says. But then, millennials are known for bringing their laundry to their parentsÃ¯Â¿Â½ house."
Here is a link that might be useful: Article Link