Starting small biz concierge services for senior
Need some help here. I am staring a part-time business providing concierge services for seniors, in particular those that nerd to get out but can't,on their own. I will not be providing caregiving, just transportation, be it to go shopping or run errands, to visit with friends,etc.
My dilemma is that my business cards will read concierge services. A friend of mine thinks that the seniors I hope to assist, will not understand what the word concierge means. I am beginning to think that the friend may be correct.
I searched for related words to use, but none came close to concierge.
Any one think otherwise?