The number is incised just below the pigtail.
From the side.
Hopefully the # shows up.
He is mighty cute. Is he a little pitcher? Really adorable.
He is similar in style to the toby pitchers/jugs. The front of his unicorn hat is the spout, and his pigtail is the handle.
Here's a pic of the bottom of the jug. It isn't shiny, but flat as if it's had a coat of flat white paint!